A Hollywood Publicist’s Six Tips for How to Build a Lasting Movie Star

Women In PR

Talent is God-given, and demands humility; fame is Man-given, and demands gratitude — especially to a publicist. For 40 years, Susan Patricola has seen Hollywood fame both flow and ebb. As press agent to current stars like Joaquin Phoenix and Jeremy Renner, she is especially qualified to assess what puts (and keeps) you on the right lists — like our roundup of the 100 Most Valuable Stars, for example. Vulture recently caught up with Patricola at the Beverly Hills Four Seasons, where she offered up a few insights from her decades in the red-carpeted trenches. She may not pick her clients’ roles, but her advice on how they should act when off the set is just as important to figuring out how to make it to the A-list — and not fall off.

1. Train them to keep…

View original post 1,067 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s